Akin's Army
Akin Akman, one of NYC’s most in-demand elite fitness coach and trainer, and Trey Laird, a world-renowned creative and marketing executive, have joined together to launch Akin’s Army. Together they are building a compelling new brand vision to redefine the modern fitness experience by marrying fitness, technology, content and gear. Their strategy includes building 5 headquarter locations with an exclusive membership model that will compliment online classes and communities. They are looking at expanding offerings through Augmented and Virtual Reality experiences, pop-ups, and gamification.
Based in New York, NY
Fernbrook Investment: AARMY.
Alfred
Alfred is a turn-key property management technology platform for leading apartment buildings that elevates the experience for residents. A personalized, on-demand service, Hello Alfred connects users with home managers to complete requested errands and tasks.
Based in New York, NY
Fernbrook Investment: Alfred.
ALLWORK
AllWork is an enterprise workforce management SaaS platform for on-demand temporary/hourly staffing across the retail industry. Through a team of highly experienced entrepreneurs, AllWork is powering the on-demand workforce through a precise talent-matching system that connects freelancers with the right gigs.
Based in New York, NY
Fernbrook Investment: Allwork
Archive
Archive is an enterprise technology solution enabling consumer brands to operate a white-label, Peer-to-Peer resale marketplace, within their existing website. Archive operates the underlying infrastructure and operations to plug into all facets of the brand’s resale strategy.
Based in San Francisco, CA
Fernbrook Investment: Archive
Baboon
Baboon is a versatile direct-to-consumer travel and accessories brand. Their first product was an “adventure bag for adventure,” that was brightly colored and quickly sold out. They are expanding into other products and continuing to target youthful post-college consumers who love the engaging and technical brand.
Based in New York, NY
Fernbrook Investment: Baboon.
Beauty Counter
Beautycounter is a direct-to-consumer beauty brand that sells clean, high-performing skin care and cosmetics products.
Based in New York, NY
Exited: Acquired by CG:NASDAQ
Birdwell Beach Britches
Birdwell Beach Britches was founded in 1961. Based in Santa Ana, California, Birdwell was a pioneer in the development of surf trunks and the establishment of the surf apparel industry. Birdwell recently adopted a modernized direct-to-consumer business model and is reaching new and long-time customers offering high-quality, purpose-built apparel and accessories. Birdwell’s products are designed for life and built by hand to endure for generations no matter where the journey leads.
Based in Santa Ana, CA
Fernbrook Investment: Birdwel
Countable
Countable has built the first Cause Marketing Platform, giving companies like Starbucks and Tesla an end-to-end solution to engage their customers and employees towards driving real world impact on issues that matter to them. The platform provides brands with access to captive audiences through Countable's proprietary consumer platforms Causes.com and Countable.us. These platforms are home to participants and communities who are actively engaged in supporting civic causes and can help accelerate any particular value/cause.
Based in San Francisco, CA
Fernbrook Investment: Countab
Ember Technologies
Ember is a design-led temperature control brand that is revolutionizing the way the world drinks, eats and lives. Featuring award-winning design and patented technology, Ember products let you select your preferred drinking temperature and will keep it there, ensuring your hot beverage is perfect - from the first sip to the last drop. Since initially launching with heated travel mugs; Ember has released ceramic mugs, been sold in over 10,000 Starbucks, Apple Stores, and in over 26 countries. Ember continues to scale with cutting-edge ideas addressing attractive and growing end-markets.
Based in Westlake Village, CA
Fernbrook Investment: EmberTe
EVRYTHNG
EVRYTHNG is the market-leading IoT platform for consumer product brands, providing an industrial scale product identity and data management platform in the cloud that powers the next generation of commerce. Consumer brands work with EVRYTHNG to unlock dynamic product lifecycle information to better control their supply chain, and to drive an ecosystem of product centric and direct-to-consumer applications.
Based in London, UK
Exited: Acquired by DMRC:NASDAQ
Fekkai Brands
Fernbrook partnered with Frédéric Fekkai, the renowned French luxury beauty entrepreneur, to repurchase his namesake brand, Fekkai Brands, and capitalize on synergies with Bastide, a brand he purchased 2015. Through the combination of Fekkai Brands and Bastide, Frédéric aims to create a global prestige beauty and personal care platform.
Based in New York, NY
Fernbrook Investment: Fekkai.
Glamsquad
Glamsquad is a female-driven, on-demand, app-based beauty provider delivering professional and affordable hair, makeup, and nails services to the home, office, hotel, or wherever one may be. Glamsquad is now partnering with CVS Health for in-store beauty services, further augmenting its nationwide at-home service offering. The brand has also launched its own line of high-powered hair care products.
Based in New York, NY
Exited
Joy
Joy is an all-in-one event planning technology platform. Starting with weddings, Joy has built an intuitive and personalized platform to handle all aspects of a wedding. The platform provides website design/hosting, gift registries, guest management, online event hosting, planning, collaboration, and other tools.
Based in San Francisco, CA
Fernbrook Investment: Joy.
Kano
Kano is the STEM category leader for creative computing and coding that is revolutionizing the way we interact with technology. A DIY, Lego-style computer kit designed for all ages to assemble their own computer and learn to code art, music apps, games and more, using exclusive licensed content, as well as gain access to a global Kano online community. Kano is democratizing access to coding technology by providing users the opportunity to make technology rather than consume it.
Based in London, UK
Fernbrook Investment: Kano.
Knotch
Knotch is the independent content intelligence platform helping CMOs measure and impact the outcome of their content efforts via real-time, actionable intelligence across all of their content investments. Knotch's end-end content intelligence platform helps marketers plan, measure, optimize and benchmark their content efforts across all owned and paid strategies. Knotch works with some of the biggest global investors in branded content such as JP Morgan Chase, Salesforce, Walmart, Citi Bank, AT&T, Ford, CapOne etc.
Based in New York, NY
Fernbrook Investment: Knotch.
Knot Standard
Knot Standard provides premium custom suiting and clothing at attainable price points and with quick turn around on-line or in one of its nationwide showrooms. The Knot team have formulated a high tech approach to old world tailoring - a fusion of heritage and wearability at a price that makes made-to-measure more accessible.
Based in New York, NY
Fernbrook Investment: KnotSta
La Ligne
La Ligne is a DTC fashion brand founded by former Vogue editors and fashion executives. With an emphasis on versatile pieces that can be styled effortlessly and a dedication to keeping things personal with one on one styling services, La Ligne continues to scale, acquiring new customers and maintaining attractive retention rates.
Based in New York, NY
Fernbrook Investment: LaLigne
Lily.ai
Lily.ai is an industry leader in creating emotionally intelligent eCommerce experiences focused on personalization, leveraging its intelligence platform across the entire retail value chain. Lily.ai decodes consumer’s emotions and self-perceptions (extracted from consumer clickstream) and identifies 15,000+ product features (extracted using industry leading deep learning and image recognition technology) to match individual consumers with the right products instantly. The outcome is a significant increase in conversion rates, click-thru & keep rates, savings from fewer returns, and enhanced sell-through and profitability.
Based in Mountain View, CA
Fernbrook Investment: LilyAI.
Maisonette
Maisonette is a curated marketplace of children’s apparel, accessories, toys, furniture, and home décor from around the world. Founded by two Vogue veterans, Maisonette has quickly become a go-to source for parents looking for a user-friendly experience to shop for their children with a drop-ship model and a constantly evolving product offering.
Based in Brooklyn, NY
Fernbrook Investment: Maisone
Needle & Thread
Needle & Thread is a rapidly growing DTC and wholesale British contemporary brand specializing in beautifully adorned occasion wear and bridal wear with a women-empowering-women philosophy, by providing female Indian weavers and artisans much-needed work and income.
Based in London, UK
Fernbrook Investment: Needle&
Nurture Life
Nurture Life is a pioneer and market leader for fresh, nutritious, ready-to-eat meals for babies, toddlers, kids, and their parents. Their meals are made fresh from the highest quality ingredients, pediatric dietitian-approved, and ready in 3 minutes or less. At its core, Nurture Life gives parents peace of mind that their kids are being nourished properly, while taking away the stress of planning and preparation.
Based in Chicago, IL
Fernbrook Investment: Nurture
Otherland
Otherland is a home fragrance and beauty startup that has reinvented the candle for the mass market. Through beautiful, recyclable packaging and personalization, Otherland links art, poetry, and culture to its candles. Distributed DTC at a higher quality/lower price point model, Otherland is bridging a gap within the candle industry.
Based in Brooklyn, NY
Fernbrook Investment: Otherla
Perch
Perch is a scalable, interactive retail marketing SaaS platform that is revolutionizing the retail industry by engaging customers digitally and driving sales through uniquely crafted insights. Seamlessly integrated into shelving and displays, Perch’s technology detects how customers are physically interacting with products and provides relevant, digitally-immersive content in real time.
Based in New York, NY
Exited: Acquired by Raydiant
Pet Plate
Pet Plate is a direct-to-consumer brand that delivers personalized, fresh-cooked meals to pet parents nationwide. The recipes are designed for dogs by a board-certified vet nutritionist to ensure a complete and balanced diet. Each meal is made with high-quality meat, produce and a proprietary vitamin and mineral supplement blend in a USDA facility for extraordinary health benefits. The business has grown over 600% since launching nationally in 2017.
Based in New York, NY
Fernbrook Investment: PetPlat
Shoptiques
Shoptiques is a disruptive two-sided marketplace that connects consumers with small boutiques and one-of-a-kind merchandise while enabling small businesses to compete on a global scale. Through shoptiques, customers have access to 5,000+ unique boutiques and thousands of unique products and boutiques have access to millions of customers and digital solutions such as web hosting, email marketing, inventory management, and point of sale systems to help them manage their business more efficiently.
Based in New York, NY
Fernbrook Investment: Shoptiq
Stantt
Stantt is a New York-based e-commerce apparel company focused initially on custom-fitted men’s shirting using its patent-pending Datafit technology. Relying on three data points, an order is input online or in-store and the product is delivered in seven days. Stantt provides customers with 99 potential size alternatives, while reducing inventory and returns for 125 specialty retailers and wholesalers, including Nordstrom and Saks Fifth Avenue.
Based in New York, NY
Fernbrook Investment: Stantt.
Swivel Beauty
Female-led Swivel Beauty is a marketplace platform connecting textured hair women with vetted hair stylists, all via an app. Swivel enables women to seamlessly discover and book stylists for their individual hair type and desired style. Swivel creates stickiness for stylists and consumers through platform features and community engagement.
Based in New York, NY
Fernbrook Investment: Swivel.
Ten Thousand
Ten Thousand is a premium men’s high-performance apparel company designed for function and pared down for performance. An edit of must-have athleisure basics, Ten Thousand’s apparel is designed by closely studying how men think, train, and shop.
Based in New York, NY
Fernbrook Investment: TenThou
Tory Burch
Tory Burch is a luxury lifestyle brand with multiple product categories including ready-to-wear, handbags, shoes, eyewear, jewelry and more. The brand was founded by Tory Burch to create luxury, sensible styles at an affordable price.
Based in New York, NY
Fernbrook Investment: ToryBur
type:A
type:A makes safe + high-performance deodorant that brings #cleanbeauty to the mainstream and empowers consumers to lead healthier lives without sacrifice. Transparency and product safety are core to the type:A brand. type:A’s patent-pending formula features exclusive sweat-activated technology is carefully crafted to be 100% non-toxic using only naturally derived or safe synthetic ingredients.
Based in Los Angeles, CA
Exited
Untamed Brands
Untamed Brands partners with best-in-class restaurant brands to realize their fullest growth potential and to create experiences that their consumers and teams love. The company creates long-term value by bringing their broad range of expertise to shape success across finance, culinary & operations, supply chain, marketing, real estate & people.
Based in New York, NY
Fernbrook Investment: Ubrands
Universal Standard
Universal Standard is a DTC, size-inclusive brand offering essentials for women sizes 0-40 and is evolving season by season. With a mission to provide an anxiety-free shopping experience for women at every size, Universal Standard is the first to implement Fit Liberty—free replacements for a new size within one year.
Based in New York, NY
Fernbrook Investment: Univers
Violet Grey
Violet Grey is the prestige beauty marketplace. Part luxury editorial and part e-commerce, Violet Grey provides an insider’s glimpse into the rarefied world of Hollywood beauty. Through a curated, editorially driven online shopping destination and brick & mortar store on Melrose Place, visitors are presented with a carefully edited selection of the beauty industry’s best products.
Based in Los Angeles, CA
Exited: Acquired by FTCH:NASDAQ
Westman Atelier
Celebrity makeup artist Gucci Westman and husband, David Neville, former executive and co-founder of Rag & Bone, have developed a clean makeup brand that is core to Gucci’s minimalist and clean ethos. The line currently has six products and three brushes. Gucci’s vision for Westman Atelier is “consciously crafted beauty.” Her products offer part natural ingredients and part clean, innovative synthetics.
Based in New York, NY
Fernbrook Investment: Westman
Wright
Wright is a premium DTC, American-made, sleep products company offering mattresses and bedding products made with the best possible materials, without the retail markup. Positioned between value-conscious and ultra-premium, with a devotion to design and craftsmanship, Wright is committed to improving the sleep experience through innovative bedding solutions.
Based in New York, NY
Fernbrook Investment: Wright.