Fernbrook invests in fast-growing, revenue-stage Software, Marketplace, and eCommerce companies that are driving innovation across the consumer ecosystem.






William F. Detwiler

Managing Partner


Marigay McKee

Managing Partner


Takuma M. Riordan

Investment Associate


Aramide Akinkugbe

Summer MBA Associate


Powered by A.I., Company Aims to Make Selling Easier for Retailers

September 6, 2023

Fernbrook portfolio company Lily AI featured in the New York Times.

Why We Invested

September 6, 2023

In April 2023, Fernbrook invested in BrewBird’s Series A financing round, which was led by Sequoia. Maveron and Modern Venture Partners (MVP) also participated in the round. We were introduced to the BrewBird management team by MVP and invited into the round because of our consumer industry expertise.   What BrewBird Does Based in San…

Why Groupe L’Occitane may delist from the Hong Kong stock exchange

August 22, 2023

Fernbrook Co-Founder and Managing Partner Bill Detwiler discusses the dynamics of public markets vs. private markets with Vogue Business.

Jihan Thompson Quit Her Job To Launch A Digital Marketplace For Black Women To Have A ‘Superior Experience’ With Hairstylists

July 6, 2023

Black women who are looking for top-of-the-line hairstylists can turn to Swivel Beauty, a digital marketplace catering to textured hair. Former magazine editor turned entrepreneur Jihan Thompson, created the platform to address a universal struggle among Black women to find reputable haircare services.

Capri Blue And Thymes Parent Company Curio Acquires Blazing Candle Brand Otherland

June 23, 2023

Otherland is venturing to another business land. The sizzling candle brand has been acquired by Curio, parent company of Thymes and Capri Blue, for an undisclosed amount. Otherland’s tight distribution and product range gives Curio an extensive runway to expand the brand’s reach. Launched in 2017, the brand has stuck to only candles to date…

Ten Thousand Raises $21.5 Million in Funding, Inks Sponsorship Deal With Life Time

June 20, 2023

Ten Thousand has lofty ambitions: to be the next great athletic brand. Toward that end, the company on Monday said it has raised $21.5 million in Series A funding and formed a partnership with Life Time, a top North American fitness club operator and events organizer.

Lily AI Appoints Avnish Patel as Chief Operating Officer

May 24, 2023

Lily AI (“Lily” or the “Company”), a retail technology platform specializing in AI solutions for retailers and brands, today announced Avnish Patel has joined the Company’s executive team as Chief Operating Officer, effective immediately. In this new role, Patel will be responsible for overall organizational excellence, scaling cross-functional capabilities, and cultivating partnerships and alliances to…

Why There May Never Be a Gen-Z Glossier or Warby Parker

May 4, 2023

Fernbrook Co-Founder and Managing Partner Bill Detwiler discusses the changing DTC landscape and a new generation of founders in this article by the Business of Fashion.

Where are beauty founders raising capital now?

May 2, 2023

Fernbrook Co-Founder and Managing Partner Bill Detwiler discusses fundraising and exit strategies for the beauty sector in the current economic climate with Vogue Business.

Thoughts on Leveraging First-Party Data

February 27, 2023

As the world confronts tougher economic times and inflationary pressures, companies are under pressure to reduce burn and manage expenses, while figuring out how to keep the top-line growing. For venture-backed, digitally native consumer brands (DNCBs), these pressures may be even more intense given the need to invest in growth, while managing rising costs and…