Fernbrook invests in fast-growing, revenue-stage Software, Marketplace, and eCommerce companies that are driving innovation across the consumer ecosystem.






William F. Detwiler

Managing Partner


Marigay McKee

Managing Partner


Takuma M. Riordan

Investment Associate


Lily AI Appoints Avnish Patel as Chief Operating Officer

May 24, 2023

Lily AI (“Lily” or the “Company”), a retail technology platform specializing in AI solutions for retailers and brands, today announced Avnish Patel has joined the Company’s executive team as Chief Operating Officer, effective immediately. In this new role, Patel will be responsible for overall organizational excellence, scaling cross-functional capabilities, and cultivating partnerships and alliances to…

Why There May Never Be a Gen-Z Glossier or Warby Parker

May 4, 2023

Fernbrook Co-Founder and Managing Partner Bill Detwiler discusses the changing DTC landscape and a new generation of founders in this article by the Business of Fashion.

Where are beauty founders raising capital now?

May 2, 2023

Fernbrook Co-Founder and Managing Partner Bill Detwiler discusses fundraising and exit strategies for the beauty sector in the current economic climate with Vogue Business.

Thoughts on Leveraging First-Party Data

February 27, 2023

As the world confronts tougher economic times and inflationary pressures, companies are under pressure to reduce burn and manage expenses, while figuring out how to keep the top-line growing. For venture-backed, digitally native consumer brands (DNCBs), these pressures may be even more intense given the need to invest in growth, while managing rising costs and…

Bankruptcies, blind spots and M&A: Beauty’s 2023 outlook

January 16, 2023

Fernbrook Co-Founder and Managing Partner Bill Detwiler discusses fundraising and M&A during an economic downturn with Vogue Business.

Why We Invested

January 5, 2023

Fernbrook ended 2022 on a strong note with the first mark-up in our 2022 vintage Fund II portfolio. In December 2022, Archive Resale raised a $15 million Series A round led by Lightspeed Venture Partners, with Bain Capital Ventures, Fernbrook Capital, and G9 Ventures participating in the round. This round brings Archive’s total funds raised…

Why We Invested

December 22, 2022

When we first sat down with Vishal Joshi to learn about Joy, he started telling us his origin story of moving to the U.S. to work as a software engineer and going on to find success at Microsoft (Azure and ASPNet), alongside Joy cofounder Michael Bach. At the time, Vishal and Michael never foresaw joining…

TechCrunch: Archive lands $15M as more clothing brands ‘get serious about resale’

December 6, 2022

Scoring that high-end, brand-name outfit — but you know, the kind you find from a secondhand store — can be a thrill. Much of that has traditionally been driven by individuals looking to cash in, but companies like Archive are helping brands themselves grab some of that revenue stream through their own resale progra

Archive Raises $15M Series A to Scale Its Brand-Owned Resale Software

December 6, 2022

Archive (www.archiveresale.com), a tech company building the resale operating system for brands, today announced a $15 million Series A fundraise. The round is led by Lightspeed Venture Partners with participation from Bain Capital Ventures, Fernbrook Capital, G9 Ventures, and several minority investors, and brings Archive’s total funding to over $24 million.

The Next Wave of DTC Acquisitions

December 2, 2022

Fernbrook’s Bill Detwiler discusses strategic M&A in the DTC space with the Business of Fashion.