Fernbrook invests in fast-growing, revenue-stage Software, Marketplace, and eCommerce companies that are driving innovation across the consumer ecosystem.






William F. Detwiler

Managing Partner


Marigay McKee

Managing Partner


Takuma M. Riordan

Investment Associate


Aramide Akinkugbe

Summer MBA Associate


Lily AI Joins NVIDIA Inception

November 13, 2023

MOUNTAIN VIEW, Calif., Nov. 13, 2023 (GLOBE NEWSWIRE) — Lily AI, (“Lily” or the “Company”), a retail technology platform specializing in AI solutions for retailers and brands, today announced it has joined NVIDIA Inception, a program that nurtures startups revolutionizing industries with technological advancements.

How Archive Is Helping Brands Turn Resale Into A Lucrative Business Model

November 9, 2023

Fernbrook portfolio company Archive Resale featured in Forbes Business.

What Happened at Parade

November 9, 2023

Fernbrook Co-Founder and Managing Partner Bill Detwiler discusses the competitive DTC eCommerce with the Business of Fashion.

Why Beauty’s Biggest Conglomerates Are Selling Off Their Brands

October 30, 2023

Fernbrook Co-Founder and Managing Partner Bill Detwiler discusses beauty sector M&A with the Business of Fashion.

Ember Cube and Ember Baby Bottle System Make Time’s Best Inventions of 2023

October 30, 2023

Powered by A.I., Company Aims to Make Selling Easier for Retailers

September 6, 2023

Fernbrook portfolio company Lily AI featured in the New York Times.

Why We Invested

September 6, 2023

In April 2023, Fernbrook invested in BrewBird’s Series A financing round, which was led by Sequoia. Maveron and Modern Venture Partners (MVP) also participated in the round. We were introduced to the BrewBird management team by MVP and invited into the round because of our consumer industry expertise.   What BrewBird Does Based in San…

Why Groupe L’Occitane may delist from the Hong Kong stock exchange

August 22, 2023

Fernbrook Co-Founder and Managing Partner Bill Detwiler discusses the dynamics of public markets vs. private markets with Vogue Business.

Jihan Thompson Quit Her Job To Launch A Digital Marketplace For Black Women To Have A ‘Superior Experience’ With Hairstylists

July 6, 2023

Black women who are looking for top-of-the-line hairstylists can turn to Swivel Beauty, a digital marketplace catering to textured hair. Former magazine editor turned entrepreneur Jihan Thompson, created the platform to address a universal struggle among Black women to find reputable haircare services.

Capri Blue And Thymes Parent Company Curio Acquires Blazing Candle Brand Otherland

June 23, 2023

Otherland is venturing to another business land. The sizzling candle brand has been acquired by Curio, parent company of Thymes and Capri Blue, for an undisclosed amount. Otherland’s tight distribution and product range gives Curio an extensive runway to expand the brand’s reach. Launched in 2017, the brand has stuck to only candles to date…