Fernbrook invests in fast-growing, revenue-stage Software, Marketplace, and eCommerce companies that are driving innovation across the consumer ecosystem.






William F. Detwiler

Managing Partner


Marigay McKee

Managing Partner


Takuma M. Riordan

Investment Associate


TechCrunch: Archive lands $15M as more clothing brands ‘get serious about resale’

December 6, 2022

Scoring that high-end, brand-name outfit — but you know, the kind you find from a secondhand store — can be a thrill. Much of that has traditionally been driven by individuals looking to cash in, but companies like Archive are helping brands themselves grab some of that revenue stream through their own resale progra

Archive Raises $15M Series A to Scale Its Brand-Owned Resale Software

December 6, 2022

Archive (www.archiveresale.com), a tech company building the resale operating system for brands, today announced a $15 million Series A fundraise. The round is led by Lightspeed Venture Partners with participation from Bain Capital Ventures, Fernbrook Capital, G9 Ventures, and several minority investors, and brings Archive’s total funding to over $24 million.

The Next Wave of DTC Acquisitions

December 2, 2022

Fernbrook’s Bill Detwiler discusses strategic M&A in the DTC space with the Business of Fashion.

Why We Invested

November 16, 2022

As investors, it’s not every day that we are presented with an idea with the potential to disrupt and innovate a large and expanding global market, let alone by a team with the ability to pull it off. This was the case with Purva Gupta and Sowmiya Narayanan’s ambition for Lily Ai and their mission…

Raydiant’s Acquisition of Perch Marks Major Milestone for the Retail Industry

September 28, 2022

The acquisition of Perch’s AI-powered interactive displays and smart shelf technology accelerates Raydiant’s ongoing mission to create amazing experiences for enterprise brick-and-mortar retailers and its customers.

How to Fundraise in a Bear Market

July 14, 2022

Fernbrook’s Bill Detwiler discusses the current state of private markets in the Business of Fashion.

The North Face Advances Circularity, Joins Archive Resale

May 9, 2022

The North Face is joining the Archive bandwagon for its resale endeavor, which has already supported brands like M.M.LaFleur, Filippa K, Dagne Dover and Oscar de la Renta in their pre-loved purveying.

Can Gucci Westman Build the Next Great Luxury Beauty Brand?

April 13, 2022

The makeup artist’s four-year-old brand, Westman Atelier, is finding an audience alongside much larger competitors in the high-end colour space by appealing to a customer willing to invest in pricier cosmetics.

Alfred Raises $125 Million, Acquires RKW Residential

March 8, 2022

Alfred, the largest residential technology company in the U.S., announced the strategic acquisition of RKW Residential, a fast-growing property management firm in the Southeastern U.S. and has concurrently raised a strategic financing round.

FARFETCH Acquires Cult Favorite Luxury Beauty Destination, Violet Grey

January 28, 2022

FARFETCH Limited (NYSE: FTCH), the leading global platform for the luxury fashion industry, today announced it will acquire luxury beauty retailer, Violet Grey, for an undisclosed sum.