FITNESS & OUTDOORS

OUR COMPANIES
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    AKIN’S ARMY

    Akin Akman, one of NYC’s most in-demand elite fitness coach and trainer, and Trey Laird, a world-renowned creative and marketing executive, have joined together to launch Akin’s Army. Together they are building a compelling new brand vision to redefine the modern fitness experience by marrying fitness, technology, content and gear. Their strategy includes building 5 headquarter locations with an exclusive membership model that will compliment online classes and communities. They are looking at expanding offerings through Augmented and Virtual Reality experiences, pop-ups, and gamification.

    Based in New York, NY

    Investment Date: January 2018

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    BABOON

    Baboon is a versatile direct-to-consumer travel and accessories brand. Their first product was an “adventure bag for adventure,” that was brightly colored and quickly sold out. They are expanding into other products and continuing to target youthful post-college consumers who love the engaging and technical brand.

    Based in New York, NY

    Investment Date: June 2019

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    BIRDWELL BEACH BRITCHES

    Birdwell Beach Britches was founded in 1961. Based in Santa Ana, California, Birdwell was a pioneer in the development of surf trunks and the establishment of the surf apparel industry. Birdwell recently adopted a modernized direct-to-consumer business model and is reaching new and long-time customers offering high-quality, purpose-built apparel and accessories. Birdwell’s products are designed for life and built by hand to endure for generations no matter where the journey leads.

    Based in Santa Ana, CA

    Investment Date: May 2019

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    TEN THOUSAND

    Ten Thousand is a premium men’s high-performance apparel company designed for function and pared down for performance. An edit of must-have athleisure basics, Ten Thousand’s apparel is designed by closely studying how men think, train, and shop.

    Based in New York, NY

    Investment Date: July 2018

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